Privacy Policy

Last updated: August 20, 2025

1. Introduction

Smooth Studios ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services at our Fayetteville and Rogers, Arkansas locations.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Schedule an appointment
• Fill out contact forms
• Sign up for newsletters or promotions
• Make a payment for services
• Create an account with us

This information may include:

• Name and contact information (email, phone, address)
• Payment information (processed securely through third-party providers)
• Appointment history and preferences
• Health information relevant to our services
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and browser type
• Pages visited and time spent on our site
• Referring website addresses
• Device and operating system information
• Approximate geographic location based on IP address (city, region, country)
• Website interaction data (clicks on booking buttons, location selectors, and navigation elements)
• Session-based visitor identification for analytics purposes
• User agent and referrer information

3. Third-Party Services

3.1 Acuity Scheduling

We use Acuity Scheduling to manage appointments and client information. When you book an appointment, your information is collected and processed by Acuity Scheduling according to their privacy policy. Please review Acuity's Privacy Policy for more information.

3.2 Stripe Payment Processing

Payment information is processed securely through Stripe, Inc. We do not store your complete payment card information on our systems. Stripe's privacy practices are governed by their privacy policy. Please review Stripe's Privacy Policy for more information.

3.3 Website Analytics

We use both internal analytics systems and third-party services to understand website usage and improve our services:

• Internal Analytics: We collect and analyze website interaction data to understand user behavior, popular services, and geographic reach. This data is stored securely and used exclusively for business insights and website optimization.
• Google Analytics: We may use Google Analytics to track website traffic and user behavior according to Google's privacy practices.
• Geographic Data: IP addresses are used to determine approximate visitor locations for service area analysis and business planning purposes.

3.4 Other Third-Party Services

We may use other third-party services for:

• Email marketing and communications
• Customer support systems
• Social media integration

4. How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Process appointments and payments
• Communicate with you about your appointments
• Send promotional materials (with your consent)
• Improve our website and services
• Analyze website traffic and user behavior for business insights
• Understand our service areas and client demographics
• Optimize booking processes and user experience
• Comply with legal obligations
• Ensure the safety and security of our clients and staff

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist us in operating our business
• When required by law or to protect our rights
• In connection with a business transfer or merger
• With your explicit consent

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law:

• Client records: Retained for up to 7 years for business and legal purposes
• Website analytics data: Aggregated analytics data may be retained indefinitely for business insights, while individual session data is typically retained for up to 2 years
• Contact form submissions: Retained until the inquiry is resolved and for reasonable follow-up periods

8. Your Rights and Choices

You have the right to:

• Access and update your personal information
• Request deletion of your personal information
• Opt-out of marketing communications
• Request a copy of your personal information
• Object to certain processing of your information

To exercise these rights, please contact us using the information provided below.

9. Health Information Privacy

Any health information you provide is treated with the utmost confidentiality and is used solely for the purpose of providing safe and effective waxing services. We maintain strict protocols for handling sensitive health information.

10. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: